Designers to look out for at Hub of Africa 2017

With just few weeks until Hub of Africa Fashion Week gets underway, our attention has turned to some of the designers who will be showcasing their collections at the prestigious event which will be held from 5th to 7th of October in Addis Ababa. The fashion week now in its 7th year running, has previously attracted designers including Anyango Mpinga, Arnold Muritihi, Naked Ape among many others. This year, Hub of Africa has rolled out an impressive list of international African fashion designers who will be showcasing their dazzling creations. Below are five of the top ones to watch.

Adama Paris

A fashion made in Africa for the world is the state of mind of Adama Paris. The Adama Paris brand which has its roots in Senegal puts forward a style which is more than a way of dressing but rather also reflects the states of the soul of contemporary women.

‘The brand represents an openness to other cultures which is now a must for all women who refuse to submit to a reductive image, often defined by a single brand, a single culture.’ Adama Paris clothes cater to a modern woman and reflect this journey, this sharing, this mixing between the West and Africa.


Founded in Kenya in 2006, Kooroo, a luxury Kenyan designer label based in Nairobi is the inspiration of Hebret Lakew and Enid Lanez. The brand specializes in high-end women’s ready to wear clothing and accessories which reflect the authenticity of the African heritage on the global fashion front. It explores cultural imagery, embraces a stunning color palette and texture of Africa within the Western context. Versatile pieces serve as the cornerstone of Kooroo’s urban chic collection. For each of the label’s collections, inspiration is drawn from Africa’s rich cultural lifestyles. The collections integrate African prints, silks, jerseys, cotton and linens to create collections with an exceptional global appeal. Original craftwork from the region such as beading and embroidery is often used to embellish simple silhouettes and add an exquisite touch to the pieces.

Doreen Mashika

Tanzanian designer Doreen Mashika’s label presents a modern Tanzania to the world, showcasing sleek and cutting-edge designs rooted in bold colors, motifs and hand-crafted accents. Doreen’s signature style effortlessly combines African prints and materials (horn, beads, leather, silk and silver) with European designs. Her beaded collars and cuffs, printed pencil skirts, horn-and-silver necklaces and Chanel-style bags in loud African prints are perfect for the modern woman’s wardrobe.

Mantsho by Palesa


Mantsho” a Sesotho name meaning “A Beautiful Complexion” is a clothing label that was established by Palesa Mokubung in 2004. Palesa zooms in on African materials and cleverly transforms them into modern and edgy designs incorporating fine silks and woven fabrics to end up with a 100% Mantsho garment. A true Mantsho garment can be identified by its confident and effortless silhouette, structure and quirky-ness.

These three elements work well to describe Mokubung’s knowledge of her craft.

Mustafa Hassanali

Designer Mustafa Hassanali’s fashion label is parallel with his bohemian work of art and has made him one of the popular designers in Tanzania and beyond. The designer’s signature blend of avant-garde and couture designs infuses Pan African /cultural themes into his creations.

Also being held on the same dates as Hub of Africa is Walk for Business which will be held in Addis Ababa from 3rd to 6th of October, 2017. The event which will provide a platform that brings professional fashion designers together with international buyers is still up for registration. More information can be found here.

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