This year, the Hub of Africa Fashion Week is pleased to present The Editorial Edition. It was created to fill the void of African Designers on the global platform. We feel that with the right editors on board we will be able to showcase the brands that are coming out of Africa.
Editors and trendsetters or in industry terms - the "taste makers" are always looking for the best designers and brands to let the mass know whats trending globally. We are looking to make sure that business in the African Fashion Market is well represented and can fast forward Africa as the Fashion forward continent. Our culture and history is rich and diverse, which is also is well represented in our fashion design.
We are at the pinnacle of making fashion history. We realize that global brands also borrow from our cultures, which is why we see our designers as those that will carry us to the next frontier. We hope that with this edition we can reach the understanding that we are ready to be globally recognized.We look forward to having you with us in Ethiopia.
With Africa in Mind and Heart - Welcome to our next Journey
Linda Murithi & Mahlet Teklemariam